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EVEN ESKIMOS NEED ICE
Amy Alexander • May 27, 2021
It’s funny the things you remember and what your brain has added to the long-term storage of your hippocampus. Over the past few decades of my work career there are two pieces of advice that have been shared with me, that after all the books I’ve read, discussions I’ve had, and seminars attended remain top of mind... every day.
The first was early in my sales career, and it was when I was selling plush toys that had a similar excitement to them, like Beanie Babies. I had been calling, stopping in, and generally keeping in touch with this woman who owned a children’s boutique. After a few conversations, I finally had made the sale and it was during that sales meeting she told me, “ Amy, you could sell ice to an Eskimo.” I have never forgotten that advice. Anytime, my sales prospects went dry or I was in a transition, this woman’s advice would continue to influence my persistence to push a bit harder to get that next sale.
She even recommended me to one of her friends that was looking for a new salesperson. I stopped selling plush toys soon after that meeting.
The second was while I was working at Groupon. I was a new mom, stuck in a rut. I was looking for my next move within the company as I thought a new role would be the thing that I needed to light a bit of fire and get me out of my funk. I sat down with my manager and we discussed my goals and what I was looking for in my role. It was during this conversation she said, “Amy, I see you tend to bring up the problems you are facing. For you to grow, I want to see you as someone that comes up with the solutions.”
It didn’t mean much to me then, but as I continued my sales career past Groupon, it was always something that stuck with me. It stuck with me during huge transition points in my life, times when a job ended and my next chapter as a consultant began. It’s why I want to help small businesses. I saw a problem, small businesses need help with their sales and marketing but often don’t need someone full-time in the office to complete this role. Sometimes they need guidance, other times these businesses simply need support. That's where I come in. I want to be their solution.
Tell me what problems you have in your business, as even Eskimos need ice.
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