Get in touch
Call or Text: 847-323-5166
SHE.E.O Wednesday - Branding & Logo Design with Jill Lawlor
Amy Alexander • November 15, 2023
How to Develop an Impactful Brand Strategy, with Brand Identity Designer, Jill Lawlor
Recap of the SH.E.O Wednesday Instagram Live with
Jill Lawlor
I had the pleasure of being joined by branding graphic designer Jill Lawlor this week for the first ever SH.E.O. Wednesday on Instagram Live. Jill shared invaluable insights on creating strong brand identities for small businesses.
We covered topics including:
- Tips for rebranding your business
- The impact of branding on business success
- How to choose cohesive colors, fonts, and designs
Jill emphasized the importance of branding in communicating what makes your business unique and connecting emotionally with your audience.
A few of my biggest takeaways:
- Focus your branding on what makes you stand out, not fit in. Be bold!
- Consistent visuals are key - make sure your logo, colors, and fonts align.
- Don't be afraid to rebrand as your business evolves.
If you missed this info-packed session, be sure to click HERE to watch the replay on Instagram!
Don't just read the recap, watch the video. I know you'll find Jill's branding expertise incredibly valuable.
Stay tuned for future SH.E.O. Episodes on Wednesdays Live where we'll be diving into more small biz tips and strategies from my closest contacts and clients. Have a topic you want covered? Let me know in the comments!
Connect with Jill Lawlor
@jilllawlorcreative
Lincolnshire, IL | Chicago's North Shore
I polled a room of nearly 20 women this week during Business Boost, a collaborative workshop I was part of leading. All of these women own businesses, and when I asked, "Do you dislike social media?" nearly everyone raised their hands in agreement.
It's been a while since I've written an official blog post for my website. As I sit on my patio enjoying our second summer and watch the leaves begin to change, I can't help but think about this season of transition. It's the perfect time to reflect on our business journeys and amplify our potential for growth as we close out the fourth quarter of 2024.
Business Efficiency: Why Workflow process development is essential for Small Businesses, with Workflow expert, Ronna Belinky
Listen, I totally get feeling hesitant to self-promote constantly - it can feel annoying! But the hard truth is that no major brand today grew exponentially without tirelessly marketing themselves across all channels first. Ask yourself: could they have succeeded staying silent?
Our recent Instagram Live made a strong case for midlife female entrepreneurs to invest in professional visuals. Branding photographer Nicola Levine shared insights on how quality images can provide immense value for established or aspiring business owners.
OH, HAVE I GOT A STORY FOR YOU! (Read it or listen below)
A2 Sales & Marketing: 1:1 Digital Marketing Coaching in Glenview IL | Visualize Your Future Self, Raise Your Vibe, Shift Your Thinking
Learn the Evolution of A2. A digital marketing and coaching company in Glenview, IL. From A2 Digital Consultant to A2 Sales & Marketing – Should We Embrace a New Name with Our Fresh Identity? Dive into the fascinating history of our business name and help us decide the future of our brand.
From Quality Lists to Compelling Content, Your Guide to Success
How has A2 navigated the new AI tools, like ChatGPT? Read on as Amy shares her firsthand experience with ChatGPT as a writing tool, showcasing how it has helped her overcome writer's block and foster creativity for her brand, Midlife at the Mailbox, and her clients.