I initially gave myself 45 minutes today to work on my social media for the week. As I went through my content brainstorming process, I couldn't help but think, "Let's practice what I teach!" It was time to get back on the blog writing train, rather than simply drafting content for my weekly "Notes from a Midlife Marketer" emails. This reflection led me to consider what my coaching clients are asking for, what I'm offering my marketing clients, and how I'm bridging the gap between done-for-you services and coaching with my workshops. Inevitably, my thoughts turned to the transition from 2024 to 2025. In business, these transitions can be both exciting and challenging. Whether you're in retail gearing up for the holiday rush, a service-based business considering new strategies, or in real estate navigating fluctuating markets, one thing remains constant: the need for continuous growth and adaptation.

Amplify Your Network

This season, I challenge you to find inspiration in unexpected places. Perhaps a walk through the changing leaves sparks a new marketing idea, or a cozy coffee shop meeting leads to an innovative collaboration. I've already begun my collaborations, and my advice to you as we enter Q4 and beyond is to amplify your network and collaborations. This is a major way to expand your reach without breaking the bank.

Attend at least one networking event per month. Start at your local Chamber of Commerce if you're unsure where to begin. Chambers are built on connection and love helping business owners find their professional circle. Join a professional mom's or neighborhood group on Facebook. Talk to your friends and family about what you need instead of engaging in idle chit-chat. Remember, every connection is a potential opportunity to amplify your business reach.

Amplify Your Education

Have you been putting off that course or workshop? Now's the time to invest in yourself and your business. Learning new skills or deepening your expertise can give you a competitive edge as we head into the new year. Regardless of how busy your autumn looks, there are amazing opportunities to support your continued learning. Whether you're experiencing a seasonal boom or a temporary lull, it's crucial to carve out time for business growth. Just as we prepare our homes for winter, we must dedicate time to nurture our business aspirations.

Amplify Your Autumn with A2

At A2, we understand the importance of continuous growth and adaptation. That's why we offer programs designed to amplify various aspects of your business: [view workshop calendar]

・Content Brainstorm: (virtual workshop - weekly on Thursdays beginning 10/10) Content Brainstorm is a weekly virtual workshop designed to help you get the most out of the content you create. Starting with one idea, we will turn that idea into content -- and many pieces of content. What is content? This workshop will teach you the answer!

[Learn more & Register]

・Business Boost: A Collaborative Workshop: (in-person workshop on Tuesday, 10/15) Business Boost is an intensive workshop, guided by 4 professionals. Participate in a panel group discussion, small group breakout sessions & get work done.  This workshop is designed to help you refine your marketing, enhance your brand, and optimize your productivity.

[Learn more & Register]

・Canva for Beginners: (in-person workshops. November 2024) Learn to create stunning designs for your brand quickly and easily that capture the essence of autumn and your brand.

[Learn more & Register]

Whether you're looking to refine your strategy, enhance your marketing, or develop new skills, A2's programs are here to help you amplify your autumn and set the stage for a successful transition into the new year.

Your Autumn Amplification Challenge

As we embrace this season of change, I challenge you to identify one area of your business you'd like to amplify. Is it your marketing strategy? Your networking efforts? Your skill set? Whatever it is, take the first step today. Remember, just as a single leaf changing color can signal the start of autumn, a single step towards growth can signal the beginning of your business transformation.

Let's make this autumn a season of amplification, growth, and success. How will you amplify your autumn with A2?