In an Instant Everything Changed | My coaching journey with Jenny Kane Skin Care
Amy Alexander • November 17, 2023
OH, HAVE I GOT A STORY FOR YOU! (Read it or listen below)

I’m sitting at my computer on a Thursday night, and I am writing a few workflow emails for a special offer that I created specifically for those who have attended my 2nd Friday Webinar.
The first email is deployed right after the purchase of the offer. It’s the thanks for your purchase, now let’s meet and get to work, email. The ESP that I use, FloDesk (try it for Free for 30 days, I’m an affiliate) when you start a workflow, provides additional email templates that a business owner can create – it’s really cool.
Anyway, the reason I am starting to compose this blog was the workflow suggested that I tell a story and the example was, in an instant everything changed…
So get cozy and read my, in an instant everything changed story!
I’m not sure the exact time but I’m sure it was probably over an eyebrow and lip wax that I decided I could start coaching other small business owners. It started, however, with the
Holistic Esthetician, Jenny Kane! Jenny and I talk about almost everything–we have known each other, me more intimately 😉, for over 10 years! Like every solid relationship, our trust in each other has grown over the years too.
When it came time for my little caterpillar to become a butterfly, I was honored to be part of her journey. BTW, I have NEVER once used that analogy. Jenny wanted to grow on social, however; her budget was tight for marketing and social media management. So I thought, I could teach her all that I knew and she could start to build up her following with my direction. She was my first coaching student.
Though my career path took an unexpected turn, veering away from my college studies in education toward retail and sales roles, in an instant everything changed when I found my true calling as a marketing consultant and entrepreneur coaching small business owners.
Now I get to help fellow entrepreneurs uncover their superpowers and share their stories through marketing and content creation. My students inspire me every day with their passion and drive.
I never know what business niche I'll be immersed in next or what new things I'll learn. But the thrill of making genuine connections and imparting confidence never gets old.
I feel so grateful to have found my purpose in empowering others on their entrepreneurial journeys. Though the road twists and turns, each coaching relationship guides me right where I'm meant to be.
My time with Jenny taught me I could guide others to grow. And now here I am, living my dream of educating, connecting and nurturing the caterpillars to become their most beautiful butterflies.

It's been a while since I've written an official blog post for my website. As I sit on my patio enjoying our second summer and watch the leaves begin to change, I can't help but think about this season of transition. It's the perfect time to reflect on our business journeys and amplify our potential for growth as we close out the fourth quarter of 2024.

Join brand strategist Amy Alexander for the new weekly series "S.H.E.O. Wednesdays" dedicated to amplifying women entrepreneurs through insightful live interviews.
The first guest is designer Jill Lawlor who will share tips on “How to Create a Memorable Brand Identity” for small businesses looking to upgrade their brands.