I’m sitting at my computer on a Thursday night, and I am writing a few workflow emails for a special offer that I created specifically for those who have attended my2nd Friday Webinar.
The first email is deployed right after the purchase of the offer. It’s the thanks for your purchase, now let’s meet and get to work, email. The ESP that I use,FloDesk (try it for Free for 30 days, I’m an affiliate)when you start a workflow, provides additional email templates that a business owner can create – it’s really cool.
Anyway, the reason I am starting to compose this blog was the workflow suggested that I tell a story and the example was, in an instant everything changed…
So get cozy and read my, in an instant everything changed story!
I’m not sure the exact time but I’m sure it was probably over an eyebrow and lip wax that I decided I could start coaching other small business owners. It started, however, with theHolistic Esthetician, Jenny Kane! Jenny and I talk about almost everything–we have known each other, me more intimately 😉, for over 10 years! Like every solid relationship, our trust in each other has grown over the years too.
When it came time for my little caterpillar to become a butterfly, I was honored to be part of her journey. BTW, I have NEVER once used that analogy. Jenny wanted to grow on social, however; her budget was tight for marketing and social media management. So I thought, I could teach her all that I knew and she could start to build up her following with my direction. She was my first coaching student.
Though my career path took an unexpected turn, veering away from my college studies in education toward retail and sales roles, in an instant everything changed when I found my true calling as a marketing consultant and entrepreneur coaching small business owners.
Now I get to help fellow entrepreneurs uncover their superpowers and share their stories through marketing and content creation. My students inspire me every day with their passion and drive.
I never know what business niche I'll be immersed in next or what new things I'll learn. But the thrill of making genuine connections and imparting confidence never gets old.
I feel so grateful to have found my purpose in empowering others on their entrepreneurial journeys. Though the road twists and turns, each coaching relationship guides me right where I'm meant to be.
My time with Jenny taught me I could guide others to grow. And now here I am, living my dream of educating, connecting and nurturing the caterpillars to become their most beautiful butterflies.
I polled a room of nearly 20 women this week during Business Boost, a collaborative workshop I was part of leading. All of these women own businesses, and when I asked, "Do you dislike social media?" nearly everyone raised their hands in agreement.
It's been a while since I've written an official blog post for my website. As I sit on my patio enjoying our second summer and watch the leaves begin to change, I can't help but think about this season of transition. It's the perfect time to reflect on our business journeys and amplify our potential for growth as we close out the fourth quarter of 2024.
Listen, I totally get feeling hesitant to self-promote constantly - it can feel annoying! But the hard truth is that no major brand today grew exponentially without tirelessly marketing themselves across all channels first. Ask yourself: could they have succeeded staying silent?
Our recent Instagram Live made a strong case for midlife female entrepreneurs to invest in professional visuals. Branding photographer Nicola Levine shared insights on how quality images can provide immense value for established or aspiring business owners.
Join brand strategist Amy Alexander for the new weekly series "S.H.E.O. Wednesdays" dedicated to amplifying women entrepreneurs through insightful live interviews.
The first guest is designer Jill Lawlor who will share tips on “How to Create a Memorable Brand Identity” for small businesses looking to upgrade their brands.
Learn the Evolution of A2. A digital marketing and coaching company in Glenview, IL. From A2 Digital Consultant to A2 Sales & Marketing – Should We Embrace a New Name with Our Fresh Identity? Dive into the fascinating history of our business name and help us decide the future of our brand.
How has A2 navigated the new AI tools, like ChatGPT? Read on as Amy shares her firsthand experience with ChatGPT as a writing tool, showcasing how it has helped her overcome writer's block and foster creativity for her brand, Midlife at the Mailbox, and her clients.
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