I love being in the room when my business name, A2, clicks for someone. "Oh, I get it, Amy Alexander." I nod and smile. "Yep, I have two A's which begin both my first and last name." In 2016, the original launch of A2 Digital Consulting took place. A2, as you now know, stands for the first letters of my first and last name, while Digital Consulting was the broad service I was offering. At that point in time, just getting started I would truly do any thing a business owner needed.

Fast forward to 2021, and after a life change, I resurrected A2. Looking to do business again under that name. I didn't know what services I would be offering. So at that time, A2 Sales & Marketing seemed perfectly fitting. I was coming off 5 years as a Sales & Marketing Director, and I was keen on continuing that journey as a fractional Sales & Marketing Director - so the business name worked for where I was at, at the time.

A few months into the 2.0 of A2, while working with a business coach, she asked me about my business name and what I do best. It was during those sessions that I carved out my niche. I wrote down all of my competencies and recognized a pattern in what I loved to do! I excel at Digital Marketing. Sure, I can build websites, but that's not what I love to do. I enjoy writing, I enjoy social media, and I know how to build sales funnels for emailing to a list of leads. I felt that A2 Sales and Marketing still worked for my resurrection based on my new niche service offerings.

As I sit here writing this post, I want to share that I am in the midst of a brand renovation. I am working with Jill Lawlor, who excels at branding and graphic design. To enhance my current branding, to match the tone that my business values have evolved to be, I wanted a new logo and branding to align with my business values of confidence, boldness, energy, and above all genuineness. Jill has done an amazing job capturing those values in the mood board she created for my brand. We're keeping the pink, black, and white color scheme while adding a pop of another color - which I'm keeping a secret, along with updates to my branding font!

What I am NOT keeping a secret is my contemplation of changing my business name or keeping it as is.

A2 Sales & Marketing is my current business name. The name rolls easily off the tongue; however, I wonder if it's a bit vague for what I offer. Is it about sales? Is it about marketing? Do I need a tagline? The other option is updating my DBA (doing business as) name to Amplify by A2, which adds part of the name of my coaching program to the A2 that I am known for.

Leave me a note comment below and let me know what you think:

Keep it as A2 Sales & Marketing.

Change it to Amplify by A2.