Portfolio
Website Design
Game, Set, Web:
Bringing DINX Social Club's Upscale Experience Online
Designed and developed a comprehensive website for DINX Social Club, Highland Park's premier indoor Pickleball and Golf social destination.
NEW BUSINESS WEBSITE
DINX SOCIAL CLUB, HIGHLAND PARK, IL
This responsive Duda platform website, seamlessly integrates with their Podbean booking system while showcasing the social club's upscale offerings. The site features detailed membership options, class schedules, and facility amenities through an elegant interface that reflects the club's sophisticated atmosphere. Custom elements include an eye-catching marquee scroll on the homepage that adds visual movement and engagement and buttons to encourage downloads of their booking app.
Working collaboratively with the client, A2 wrote and edited compelling copy in collaboration with the client for headlines, program descriptions, membership details, and FAQ sections. The design maintains their established brand identity through consistent use of client-provided colors and imagery.
The result is a functional yet stylish digital experience that effectively communicates Dinx's unique value proposition as Highland Park's exclusive indoor pickleball and golf destination, optimized for both conversion and SEO performance.
Balance Sheet to Website:
Crafting SJ Rose's First Bookkeeping Website
Designed and developed a comprehensive website for SJ Rose LLC, a women-owned bookkeeping firm serving Chicago's North Shore and nationwide clients with professional financial management services.
NEW BUSINESS WEBSITE
SJ ROSE BOOKKEEPING, DEERFIELD, IL
For SJ Rose LLC, we created a professional yet warm digital presence that honors the company's personal origins while showcasing their expert bookkeeping services. The meaningful rose emblem—a tribute to the founder's family—pairs perfectly with the sophisticated black background and coral pink accents to convey both strength and compassion.
The site clearly communicates SJ Rose's unique value as a women-owned bookkeeping firm with distinct sections for business and individual services. Strategic consultation calls to actions throughout make it easy for potential clients to take the next step, while the clean navigation ensures visitors quickly find what they need.
The design emphasizes elements that resonate with the founder's commitment to empowering women and supporting clients through financial challenges. Testimonials build trust, while the thoughtful integration of the founder's story creates an emotional connection with visitors across all devices.
Content and Ad Design
Pruning Pixels to Print:
Cultivating Perimeter Landscape's Marketing Materials
Designed and produced both digital and physical marketing assets for Perimeter Landscape. Created a glossy, traditional "drop-off brochure" enabling the owner to showcase his company's expertise at trade shows, in-person meetings, and direct mail campaigns, complemented by a digital version for email distribution and website integration.

