Notes from a Midlife marketer

I polled a room of nearly 20 women this week during Business Boost, a collaborative workshop I was part of leading. All of these women own businesses, and when I asked, "Do you dislike social media?" nearly everyone raised their hands in agreement.

It's been a while since I've written an official blog post for my website. As I sit on my patio enjoying our second summer and watch the leaves begin to change, I can't help but think about this season of transition. It's the perfect time to reflect on our business journeys and amplify our potential for growth as we close out the fourth quarter of 2024.

Business Efficiency: Why Workflow process development is essential for Small Businesses, with Workflow expert, Ronna Belinky

Listen, I totally get feeling hesitant to self-promote constantly - it can feel annoying! But the hard truth is that no major brand today grew exponentially without tirelessly marketing themselves across all channels first. Ask yourself: could they have succeeded staying silent?

Our recent Instagram Live made a strong case for midlife female entrepreneurs to invest in professional visuals. Branding photographer Nicola Levine shared insights on how quality images can provide immense value for established or aspiring business owners.

OH, HAVE I GOT A STORY FOR YOU! (Read it or listen below)

Join brand strategist Amy Alexander for the new weekly series "S.H.E.O. Wednesdays" dedicated to amplifying women entrepreneurs through insightful live interviews. The first guest is designer Jill Lawlor who will share tips on “How to Create a Memorable Brand Identity” for small businesses looking to upgrade their brands.

A2 Sales & Marketing: 1:1 Digital Marketing Coaching in Glenview IL | Visualize Your Future Self, Raise Your Vibe, Shift Your Thinking

Learn the Evolution of A2. A digital marketing and coaching company in Glenview, IL. From A2 Digital Consultant to A2 Sales & Marketing – Should We Embrace a New Name with Our Fresh Identity? Dive into the fascinating history of our business name and help us decide the future of our brand.