Let’s Talk About Self-Promotion, Shall We?

Lately several of my coaching clients have asked the age-old question: “How much sharing about my biz is TOO much?” They want to promote their work, but not annoy everyone they know or come on too strong.

Listen, I totally get it. But here’s the thing...can you name a single successful company that DOESN’T self-promote? Do you think they could’ve grown so huge if they didn’t market themselves? Similarly, how can you expect potential customers and referrals to keep discovering you if you stay silent?

Look — there IS a balance with how often to share updates without going over-the-top. You've hit a nice stride when you almost start annoying YOURSELF a bit! 😆

But here’s why consistency still matters even when it seems ineffective: connections made via social media or marketing are NOT linear. Someone not engaging with you now could share tomorrow or buy 6 months down the road since they’ve subconsciously heard of you for ages. You have to persistently plant seeds without expecting perfect timing.

For real, just recently I got promising referrals out of the blue — people not even on my email list or very interactive with biz posts. But they still follow me on social media. Clearly seeds were planted through my updates they saw over time! Even mild brand exposure can bloom into opportunities when nurtured.



Moral is: Don’t let fear of “too much” sharing hold you back online or IRL. Get strategic with self-promotion, but err on the side of consistent visibility rather than sporadic silence. That’s what establishes your positioning and keeps revenue rolling in!