IT'S TIME TO ACTIVATE

Amy Alexander • May 19, 2021
For months staring me in the face on the corner of my desk was a sticky note with my top 5 strengths which sat on top of a book, Strengthsfinder 2.0 from Gallup and Tom Rath. I kept telling myself to read it, to learn more about my strengths. After all, my colleague who gifted me this book was so excited and passionate about this assessment, I should be too. 

 I have spent the past handful of years as the Sales & Marketing Director, building a luxury home building brand for a small builder. Today, I start my next project. The brand is me. I am looking to seek work in which I can be my own leader, to see how far I will go. To build a brand that empowers businesses to be better, by optimizing sales methodology and social media to help build their own brands. According to the CliftonStrengths assessment, I am an Activator and I am about to activate my life. To build my own personal brand. 

To build your own brand, you need to have an understanding of the product that you will be selling. So, who am I as a commodity? 


If I would have read the descriptions of my strengths, months back when I received the book, I don’t think It would have meant nearly as much as it does to me today. Today I am in a different place. Today I am at a crossroad. 


So today, I’ll activate. I’ll use my communication skills and I will woo (win others over) in my network. I’ll put out positivity about products and in exchange, I’ll learn about you or your brand. According to Strengthsfinder 2.0 from Gallup and Tom Rath, those are my top five strengths.

 

So I’ll start, and I hope that you’ll join the conversation and tell me about you or your brand or product.


My name is Amy Alexander. I am a real estate enthusiast, who specializes in New Home Sales. I have a positivity for awesome brands and when I find a brand or product I love, I want everyone I know to know about it, even if it does not benefit me directly. I have recently been bit by the speaking bug and hope that in a post-Covid world I can engage a live audience about topics I am passionate about. I love to write and I am a budding at home clean eating chef. 


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