"The problem is not typically the product but in how the product is talked about. Websites and ads don’t sell the product.  Words and connections to those words sell products. "

 Hi! I'm Amy, the president of A2 Sales & Marketing, looking to bring you practical and actionable marketing insight and tips that hopefully you can implement in your business. 

In honor of national home remodeling month, it seems fitting to see if any of your marketing needs a bit of remodeling! The marketing space is constantly changing and evolving, however, there is nothing wrong with making sure your message is still in style so that you are not spending dollars to get little or no results. 

Ask yourself: “What is my message?” Is it easy? Is it repeatable? Does your team know the message? Do new hires get training on this message? How many sales are we missing because the customer doesn’t understand what we sell?

Let’s talk about how to clarify your company's story so that you will start to see results. The problem is not typically the product but in how the product is talked about. Websites and ads don’t sell the product.  Words and connections to those words sell products. 

Potential customers won’t remember a flyer you handed out but they will remember a story that you tell them. Storytelling dates back 30,000 plus years ago from cave drawings. Humans want to be entertained and such storytelling has evolved from visual to oral to written and most recently to digital storytelling. At the end of the day, a good story is going to elicit an authentic connection to the message, which in turn will drive the sales you are looking for. 

Donald Miller, author of Building a Story Brand states, “All great stories are about survival–either physical, emotional, relational or spiritual. A story about anything else won’t work to capture an audience. Nobody’s interested.” The story also must be simple. Customers are looking for brands that will help them survive and thrive in the most simplistic of messages. That is where storytelling comes into play. Storytelling is a sense-making device. 

I am going to leave you with three final questions, adapted from Donald Miller's book. These questions are ones that your potential customer should be able to answer within five seconds of looking at your website or marketing materials.

What does this brand sell/offer?

How will it help me survive and thrive? 

How do I make a purchase?

If someone that didn’t know your business looked at your website today, would they be able to determine what you sell?  If not, you are probably losing sales. 

Would you like to tell me your story? Let's connect!