I’ve spent the last few months working with an incredible business coach. I’ll discuss her at a later date. However, one of the assignments was to firm up my offer. For a little lesson, your offer is simply, the product or services that are designed to deliver value to your customers. Readers, this was a hard assignment, and to be honest, I am still firming up my offer...you know overthinking my offer. Jokes aside, why would you want to hire me?
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Thinking Over My Overthinking
Amy Alexander • October 17, 2022
"I overthink about everything and I’m not the only woman who is guilty of this."
Where are my overthinkers? You know who you are? I’ll admit, I am an overthinker, I overthink on the daily. I overthink about everything and I’m not the only woman who is guilty of this. It has been scientifically proven that women’s brains are more active than the male brain, we’re more active in the frontal cortex which controls our focus and impulse control, hence all our Amazon purchases and our inability to get out of Target for a reasonable amount of money as well as the limbic area of the brain which is linked to mood and anxiety.
I’m going to leave the overthinking brain discussion for a future podcast. Hey Denyse, write that topic down…Why do we over think in Midlife? Does someone know Doc Amen? He would make a great guest. If you so desire you can read more about the study
here. Nevertheless, it proves my point (phew) that my brain is on overdrive, and with that often comes the decreased ability to fall asleep (or if I do easily fall asleep, I’m not always staying asleep) and I find that *spoiler alert* times of stress, my brain is on overdrive.
Right now, I can point my stress in the direction of, my business. I pride myself on my transparency, if you know me personally, you know that I talk out what’s happening in my life and I teased a bit of my stress during a few Instagram stories, but I’ll leave it here, one of my clients did not renew for year two. PS. You should follow me on Instagram
@amylalex28
.This non-renewal of services came as a shock and a bit of a financial blow to my revenue. It’s a risk you take to work for yourself, there is no way to sugar coat that but it got me to overthinking about my
“offer”
and what it is that A2 Sales and Marketing offers its clients.
As of the publication of this post, I believe at the core A2 Sales & Marketing functions as a fractional Chief Marketing Officer for small business owners with a focus on content development, social media strategy and email marketing. However, over the past 18-months of client work and focusing on building and growing A2, I believe that while social media and email marketing are services that I can provide, I have also found joy in coaching clients and working 1:1 on how to do the work needed to determine their offer plus teach clients how grow their own social media channels. Here I go beginning to question and overthink, the direction of my business. Can I do both?
I am going to do an exercise with you, and I invite you to take the steps to do this exercise yourself. My business coach and other marketing experts share similar self reflecting questions, I’ve adapted for A2 and how I would present to a client.
These are just a sampling of the bigger conversation and the hope is that by reflecting on your offer, and how the market reacted to your current offer you can determine if you have a strong position or if something in your offer needs to shift to be more competitive in your space.
While it is not as simple as it looks, I encourage you not to overthink this exercise and to carve out time on your calendar to sit down and do this assignment. Having trouble? Let’s set up a time to discuss one on one and see if you can be a fit for my current offerings. I’ll leave you with my self reflection to two of the questions.
Something that comes easy to me is talking to my community about their business and working to determine strategies to grow their bottom line. I love the joy in watching my clients find success and welcoming them to come back and share their stories.
My time is limited, where was the majority of your time and energy spent?
I’ve spent too much time in my business; (obviously client work is what pays the bills) however, I need to also remember that I have a business that needs to grow as well and time must be spent on my wildly important goals that I have set to grow A2 Sales & Marketing.
Hopefully, soon you’ll be helping me to meet my goals, while I help you to reach yours. Let's connect!
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